笔锋教育

Problem Identification & Analysis, Rationale & Bibliography, Project Design, and Project Proposal

来源:笔锋教育作者:admin网址:http://www.ibefront.com浏览数:2259 

Assignmentspecification (BA Program)

英语专业必修课程作业要求 (专升本课程)

Course:

Practical Business Project  Design

Assignment:

01 (Units 1-5)

Assignment title:

Problem  Identification & Analysis, Rationale & Bibliography, Project Design, and  Project Proposal

重要声明:本课程的各阶段作业要求以网院在平台上发布的作业要求为准,而不是根据教材中的作业要求完成作业。

姓名: ________    学籍号:   ______________   年级:              

学习中心: ________      辅导教师:                  

Thereare FIVE parts in this assignment.Please refer to units 1-5 of Practical Business Project Design for guidance and support to thisassignment. Theinformation in brackets indicates the specific unit you can refer to.

Part One Problem Identification and Description (Unit 1)

DIRECTIONS FOR STUDENTS:

- Choose a general problem area from the followingSIX areas of problems:

l  aproblem in customer service

l  aproblem in finance planning and assessment

l  aproblem in product promotion

l  aproblem in technology utilization in business

l  aproblem in staff management

l a problem in advertising planning or marketresearch

- Narrow downthe problem you have chosen and think of the possible approach(es). You arestrongly suggested to choose a business you engage in, or know about, or canhave easy access to.

- Describe thespecific project problem and the approach(es), showing how that problem relatesto your own business experience. Explain why the problem is significant andresearchable. Insert your description after the prompt in the space below. (Suggested length: 200 - 300 words.)

Description ofProject Problem

FOR TUTORS:

You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function or a contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.

评价指标

Assessment Criteria

评估

(Acceptable/Revise)

请打勾进行评估(

合格

需修改

已就项目拟解决的问题与辅导老师讨论并获得认可。

The problem was discussed with the tutor and approved.



阐述了项目与作者本人的关系。

Specific personal experience with this  problem is expressed.



问题描述清楚详细,具有可研究性。

Discussion of  the problem is clear and detailed enough to show that the problem was  researchable.



阐述了解决方法,表明项目可实施。

General approach  to the problem was discussed to show the project was practical.



阐述了项目对企业及本人的意义。

Significance of the project in relation to personal and business development is discussed.



语言正确、准确,无歧义。

Description is  presented in clear, accurate and unambiguous English.



Tutor’s  Comments:

Part Two  Problem Analysis (Unit 2)

DIRECTIONS FOR STUDENTS:

Write a problemanalysis of your project in distinct stages, using analytic methods describedin your textbook. Your analysis should include the following information:

1)     adiscussion of the current situation concerning both internal factors such asFHPI (i.e. financial status, human resources, physical resources, informationresources (customer or client profiles)); and external factors such as PEST (i.e. political, economic, social and technological)related to your problem;

2)     adiscussion on needs and wants analysis related to your problem;

3)     aSWOT analysis of the situation related to your problem.

Write yourtext under the following blank space according to the above areas. (Suggested length: 500 - 800words)

FOR TUTORS:

You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.

评价指标

Assessment Criteria

评估

(Acceptable/Revise)

请打勾进行评估(

合格

需修改

问题分析包括SWOT分析的三个阶段,即:状况分析、需求分析及SWOT表。

The analysis contains the three identifiable stages of  a SWOT analysis, i.e. situation analysis, needs analysis, and a SWOT profile.



SWOT分析逻辑清楚,包括导言段和总结段。

The SWOT  analysis is presented in a logical manner, with an introductory paragraph  stating the purpose and a summary paragraph leading to a solution.



状况分析涵盖与项目相关的内、外部因素分析。

The situation  analysis covers both internal and external factors related to the research  project.



需求分析方法客观、科学。

The student used  objective and scientific analytic methods in the needs analysis of the people  or situation concerned.



明确阐述、讨论了需求分析所涉及的人员、步骤及结果。

The subjects,  process, and results of the needs analysis are clearly discussed and  presented.



通过逻辑推理和客观事实来说明主要原因,提出的解决方案可行且与主要原因相关。

The student used  logical reasoning and factual evidence to determine which of the causes was  most significant, and the solution proposed is practical and connected with  the key cause of the problem.



语言正确、准确,无歧义。

Analysis is  presented in clear, accurate and unambiguous English.



Tutor’s  Comments:

Part Three  Project Rationale & Bibliography

DIRECTIONS FOR STUDENTS:

1) ProjectRationale (Unit 3)

Introduce therationale of your project. The rationale should explain the basis for theapproach(es) taken in researching the problem and proving the hypothesis. Therationale should be more than 500 words. Insert your writing under the headingbelow.

Project Rationale

2) Bibliography(Unit 3>Activity 2, Unit 10>Activity 4)

Insert the bibliographyin the space below. All the English references should come before the Chineseones. The English words should be in Time New Roman 12, the Chinese charactersin 宋体12, and the space between lines should be 1.5.

Bibliography

FOR TUTORS:

You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.

评价指标

Assessment Criteria

评估

(Acceptable/Revise)

请打勾进行评估(

合格

需修改

项目理论基础与项目问题密切相关,说明了理论及调研方法。

The rationale is  relevant to the project problem, and covers both theoretical and methodological  supports of the research project.



字数500字以上。

The rationale is more than 500  words.



引用文献至少出自五本书籍或文章。

No  less than 5 references are cited in the Rationale.



引用文献出处与“参考书目”所列书目相对应。

Complete information for the  references cited in the paper appears in the Bibliography.



参考书目格式规范,符合要求。

The Bibliography is  formatted correctly.



Tutor’s  Comments:

Part Four  Project Design (units 3-5)

DIRECTIONS FOR STUDENTS:

Describe aproject plan to solve the problem you have identified. Your plan should bepractical and realistic, i.e. it can be actually implemented and finishedwithin the limit of your time, cost, labor, and power. Your project plan shouldinclude the following elements:

- project goal and objective(s)(Unit 3>Activity 1)

- project hypothesis (Unit3>Activity 1)

- project schedule, i.e. activitiesplanned to take place and the time scale (pleaseexplain both in words and in flow chart) (Unit 4>Activity 1 & 3)

- critical path analysis (Unit 4>Activity3)

- people involved in theactivities and their responsibilities (Unit 4>Activity 1)

- cost consideration (please explain both in words and in table) (Unit 4>Activity1 & 2)

- risk analysis concerningpeople, time and product and your proposed protective measures (Unit4>Activity 2)

- plan for the monitoringand evaluation of the project (Unit 4>Activity 3)

Write your text under thefollowing blank space according to the above areas. (Suggested length: about 1000words.)

FOR TUTORS:

You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.

评价指标

Assessment Criteria

评估

(Acceptable/Revise)

请打勾进行评估(

合格

需修改

项目设计内容连贯、一致。

The entire plan for the project’s design is coherent  and consistent.



介绍了项目的长远目标和近期目标。目标明确,具有现实性。

The discussion  of the project objectives is clear, relevant and realistic, covering both the  general goal and specific objectives.



项目假设与项目问题相关,可被检验。

The project  hypothesis is related to the project problem, well presented and provable.



项目任务围绕目标,有可操作性。

The activities  are practical and objective-oriented.



任务流程表路径清晰、布局整齐。

The activity  flow chart is clearly presented and nicely laid out.



清楚地介绍了项目参与人员及其角色。

The people  involved in the activities are clearly named and their roles are clearly  defined.



任务时间表清楚明了,合乎逻辑,可用于监控项目实施。

The time-scale  for the activities is clear, realistic, logical, and can serve as a practical  tool for monitoring the project’s implementation.



项目成本考虑全面、可行。

Consideration of  relevant costs is comprehensive and practical.



成本表清楚明了,布局整齐。

The cost  consideration table is clearly presented and nicely laid out.



从人员、时间和成果等角度分析了项目风险,并提出防范措施。

A risk analysis involving  people, timeframes and products is clearly presented, along with proposed  protective measures.



介绍了详细的监控工具和有效的评估方法。

There is a  practical plan for monitoring and evaluating the project, including detailed  monitoring tools and effective evaluation methods.



语言正确、准确,无歧义。

The whole project plan is  expressed in clear, accurate and unambiguous English.



Tutor’s  Comments:

Part Five  Project Proposal (units 5 & 7)

DIRECTIONS FOR STUDENTS:

To apply to write a BA degree paper at our university,you need to submit a proposal with the following items in the designatedlanguage or languages:

l  A titlethat accurately reflects the topic (Chinese and English)

l  Anoutline with three levels (English)

l  Anabstract of proposal (Chinese)

Insert your description after the prompts in the spacebelow.

Fill in each of the following blanks with aphrase, which may help you specify your plan and form the title.

The specific problem you plan totackle in the project: __________________________

(e.g.: rising staff turnover,decreasing sales volume,loss of regular customers)

The approach(es) you plan toemploy to solve the problem: __________________________

  (e.g.: new incentive policy, makingads on TV, updating loyalty scheme)

1) A title(Unit 5>Activity 1)

English Title(between 10 to 20 words):

______________________________________________________________________

中文标题(10-15字):

__________________________________________________________________

2 A three-level outline of your project design: (Unit5>Activity 1, Unit 7>Activity 1)

3)选题意义(400): (Unit 7>Activity 1)

(选题意义应包含对以下内容的论述:项目起源/背景、项目假设、项目目标、研究意义等。The abstract of project proposal should include information on: the motives, hypothesis, objectives, and significance of yourresearch.)

FOR TUTORS:

You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.

评价指标

Assessment Criteria

评估

(Acceptable/Revise)

请打勾进行评估(

合格

需修改

标题为短语形式。

The title (in  English and Chinese) is presented in the form of phrase.



标题简要明了,体现项目问题及主要解决方法。

The title is clear, concise and includes key words  that express the problem and key method.



英文标题的第一个单词和所有实词(名词、动词、形容词和副词)的首字母大写。

In the English title, the  first letter of the first word and those of all the following content words  (nouns, verbs, adjectives and adverbs) are capitalized.



标题字数在10至20之间。

The title  contains between 10 and 20 English words or 10 to 15 Chinese characters.



大纲至少为三级标题。

The outline is presented  with at least three levels.



一级和二级标题中第一个单词和所有实词(名词、动词、形容词和副词)的首字母大写;三级标题中只有第一个单词的首字母大写。  

In the first-layer and second-layer  headings the first letter of the first word and those of all the following  content words (nouns, verbs, adjectives and adverbs) are capitalized; in the  third-layer headings, only the first letter of the first word is capitalized.



选题意义包括所有要点,字数约为400字。

The abstract of  project proposal has covered all the required points and contains about 400  words.



语言正确、准确,无歧义。

Description is presented  in clear, accurate and unambiguous English.



Tutor’s  Comments: