Problem Identification & Analysis, Rationale & Bibliography, Project Design, and Project ProposalAssignmentspecification (BA Program) 英语专业必修课程作业要求 (专升本课程)
重要声明:本课程的各阶段作业要求以网院在平台上发布的作业要求为准,而不是根据教材中的作业要求完成作业。 姓名: ________ 学籍号: ______________ 年级: 学习中心: ________ 辅导教师:
Thereare FIVE parts in this assignment.Please refer to units 1-5 of Practical Business Project Design for guidance and support to thisassignment. Theinformation in brackets indicates the specific unit you can refer to.
Part One Problem Identification and Description (Unit 1)
DIRECTIONS FOR STUDENTS: - Choose a general problem area from the followingSIX areas of problems: l aproblem in customer service l aproblem in finance planning and assessment l aproblem in product promotion l aproblem in technology utilization in business l aproblem in staff management l a problem in advertising planning or marketresearch - Narrow downthe problem you have chosen and think of the possible approach(es). You arestrongly suggested to choose a business you engage in, or know about, or canhave easy access to. - Describe thespecific project problem and the approach(es), showing how that problem relatesto your own business experience. Explain why the problem is significant andresearchable. Insert your description after the prompt in the space below. (Suggested length: 200 - 300 words.)
Description ofProject Problem
FOR TUTORS: You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function or a contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.
Part Two Problem Analysis (Unit 2)
DIRECTIONS FOR STUDENTS: Write a problemanalysis of your project in distinct stages, using analytic methods describedin your textbook. Your analysis should include the following information: 1) adiscussion of the current situation concerning both internal factors such asFHPI (i.e. financial status, human resources, physical resources, informationresources (customer or client profiles)); and external factors such as PEST (i.e. political, economic, social and technological)related to your problem; 2) adiscussion on needs and wants analysis related to your problem; 3) aSWOT analysis of the situation related to your problem.
Write yourtext under the following blank space according to the above areas. (Suggested length: 500 - 800words)
FOR TUTORS: You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.
Part Three Project Rationale & Bibliography
DIRECTIONS FOR STUDENTS: 1) ProjectRationale (Unit 3) Introduce therationale of your project. The rationale should explain the basis for theapproach(es) taken in researching the problem and proving the hypothesis. Therationale should be more than 500 words. Insert your writing under the headingbelow.
Project Rationale
2) Bibliography(Unit 3>Activity 2, Unit 10>Activity 4) Insert the bibliographyin the space below. All the English references should come before the Chineseones. The English words should be in Time New Roman 12, the Chinese charactersin 宋体12, and the space between lines should be 1.5.
Bibliography
FOR TUTORS: You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.
Part Four Project Design (units 3-5)
DIRECTIONS FOR STUDENTS: Describe aproject plan to solve the problem you have identified. Your plan should bepractical and realistic, i.e. it can be actually implemented and finishedwithin the limit of your time, cost, labor, and power. Your project plan shouldinclude the following elements: - project goal and objective(s)(Unit 3>Activity 1) - project hypothesis (Unit3>Activity 1) - project schedule, i.e. activitiesplanned to take place and the time scale (pleaseexplain both in words and in flow chart) (Unit 4>Activity 1 & 3) - critical path analysis (Unit 4>Activity3) - people involved in theactivities and their responsibilities (Unit 4>Activity 1) - cost consideration (please explain both in words and in table) (Unit 4>Activity1 & 2) - risk analysis concerningpeople, time and product and your proposed protective measures (Unit4>Activity 2) - plan for the monitoringand evaluation of the project (Unit 4>Activity 3)
Write your text under thefollowing blank space according to the above areas. (Suggested length: about 1000words.)
FOR TUTORS: You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.
Part Five Project Proposal (units 5 & 7)
DIRECTIONS FOR STUDENTS: To apply to write a BA degree paper at our university,you need to submit a proposal with the following items in the designatedlanguage or languages: l A titlethat accurately reflects the topic (Chinese and English) l Anoutline with three levels (English) l Anabstract of proposal (Chinese) Insert your description after the prompts in the spacebelow.
Fill in each of the following blanks with aphrase, which may help you specify your plan and form the title. The specific problem you plan totackle in the project: __________________________ (e.g.: rising staff turnover,decreasing sales volume,loss of regular customers) The approach(es) you plan toemploy to solve the problem: __________________________ (e.g.: new incentive policy, makingads on TV, updating loyalty scheme)
1) A title(Unit 5>Activity 1) English Title(between 10 to 20 words):
______________________________________________________________________
中文标题(10-15字):
__________________________________________________________________
2) A three-level outline of your project design: (Unit5>Activity 1, Unit 7>Activity 1)
3)选题意义(约400字): (Unit 7>Activity 1) (选题意义应包含对以下内容的论述:项目起源/背景、项目假设、项目目标、研究意义等。The abstract of project proposal should include information on: the motives, hypothesis, objectives, and significance of yourresearch.)
FOR TUTORS: You arerequired to provide between-text comments on the student’s writing by usingthe“Edit” function ora contrasting font color to highlight yourcomments or suggestions. Please tick in the proper cell and write your overall commentsin the box of “Tutor’s Comments” below.
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