笔锋教育

毕业论文代写:发现最好的自己

来源:笔锋教育作者:admin网址:http://www.ibefront.com浏览数:9598 

There are four kinds of attitude functionsin advertising psychology, they are adjustment function, ego-defensivefunction, value-expressive function and knowledge function respectively.

I chose the defensive function. Peopleoften say: "people who are prejudiced are often psychologically unhealthy."Attitudes also reflect a person's personality problems that have not beenclarified, such as an alleged violation and fear of loss of identity. Attitudeas a self-defense mechanism, can make people from being humbled when to protecttheir own. For example, an intellectual saw merchants earn a lot of money inlife and have a lot of material enjoyment, in order to restore the damagedself-esteem, he often shows contempt for "rich and cruel" and aloofattitude, in order to maintain psychological balance.

The Payeasy ad campaign I found below isusing the ego-defensive function of attitudes.


"In the company, I is thestandard" sticky girl ', This is best. An able man is always busyFriendship is looking to make up the numbers. This is best. People can eat.Deposit is not much. This is best. Do not throw financial tsunami. The car isnot good. Occasionally break down. That's the best. Let's walk home. I thinkthe best is the best."

Narrator: two hundred million peoplewaiting for work in the world; the Cuban President Cass Chu, a month's salaryis $30; the United Nations said, every six people in the world there is aperson to eat; the daily average of 5000 American bankruptcy; 60% TaiwanValentine refused to see the side after the break in.

With the Payeasy brand in the women'sonline shopping market in the position of a more stable and deepened, itsadvertising has gradually led the meaning of. Bole and become the leading role,to tell you what is the best, so in 2009 ad as you think best, is the best. In2009 ad fusion of social consciousness and individual consciousness, with allkinds of problems in all aspects is not outstanding, but full of confidence tothe life of the girl with the place in the world, further reflects the Payeasybrand connotation and scope of concern, it not only pay attention to femalesexual psychology, and various social problems around the world that reflectsthe spirit of fraternity. The emotion is sincere, leading the target audience'svalue effectively. This is a good interpretation of the concept of brandPayeasy.